The best foundation for building a business are good habits. Having these in place make the day to day running of the business easy and trouble free. Your art business is no exception and there are three very important habits to start as soon as possible. Here are the three best habits for selling art… […]

art business, creative careers, marketing, selling art

Sheelah Moloney

3 Best Habits For Selling Art

artist palette

Top 3 Reasons to use email as a marketing tool When GDPR rules came in a number of year ago, email got a bit of a bad rap. Many users opted or were forcibly unsubscribed from mailing lists en masse and a short lived slump occurred. It’s safe to say that in the last couple […]

digital marketing, marketing, small business

Sheelah Moloney

All Hail Email

email marketing

If I was to tell you there was one thing you can do for your business that will convey its integrity, create connection with your ideal client and establish trust all in one, how quickly would you want to implement it?? ‘As fast as possible’, I hear you say 🙂 Your brand identity is the […]

brand design, digital marketing, marketing, small business

Sheelah Moloney

My So-Called Visual Identity

one pink egg in a box of blue ones

How to know when it’s time to redesign your branding I recently presented at a marketing bootcamp in association with Network Ireland Cork branch. The topic of the session was brand design and development of branding. During the session one of the participants raised and interesting question: ‘ I feel my business has developed since […]

brand design, marketing

Sheelah Moloney

Brand Redesign?

idea bulbs

Every brand identity needs a colour palette. With so many colour combinations to choose from it can feel an overwhelming choice. Here’s 3 simple steps to get the colour choice process going… The bedrock of messaging with visual communications is colour. On sight every colour hue or shade elicits a response and immediate association. It’s […]

brand design, digital marketing

Sheelah Moloney

Rainbow Connections

Why you should use images in your online marketing The exponential rise in popularity of communicating online over the past year has afforded businesses a rare opportunity. No, it’s not the ability to make sales in your pjs, though that’s pretty great! It’s the ability to be in constant contact with existing and potential customers. […]

digital marketing, small business

Sheelah Moloney

Mind Games

We live in a visual rich society and we have homed the ability to read an image without even realising.

brand design, digital marketing, small business

Sheelah Moloney

In Focus

There’s no better time to begin or improve the way you sell your work online. Here’s where to start …

art, artists, creative careers, professional development, selling art

Sheelah Moloney

Art Market

3 tips for keeping simple and effective records for creatives plus a free monthly review template download

art, artists, career advice, creative careers, education, professional development, selling art

Sheelah Moloney

Get The Record Straight

Photography is often viewed as ‘real art’s’ little sister. Spectacular enough to be considered beautiful, unique enough to be admired and precious enough to be cared for but rarely revered like a true art form outside of a small art world circle. Perhaps it is because it comes from a variety of sources and plays […]

art, art history, art world demystified

Sheelah Moloney

Say Cheese