My So-Called Visual Identity

October 11, 2021

If I was to tell you there was one thing you can do for your business that will convey its integrity, create connection with your ideal client and establish trust all in one, how quickly would you want to implement it??

‘As fast as possible’, I hear you say 🙂

Your brand identity is the magic ingredient that will do this. A brand identity is the key to your customers, both present and future, understanding and relating to your brand image

What does a brand identity consist of?

It’s the personality of your business. It’s values, likes, dislikes, purpose. All these are communicated through your visual identity, your brand colours, fonts, logo, photography, style. These are applied wherever your consumer finds your business, online and offline. From social media to packaging,

Think of it like a silent team of spokespeople for your company, each echoing each other in their messaging about who you are and what your business can bring to the customer.

A great visual identity design, therefore, is an invaluable asset but it can feel like a daunting task to take on board. Working with a designer will most definitely help to make the task easier though. Knowing your brand identity well will be key to finding the right designer and getting the perfect design. Here are 3 things to do before contacting a designer.

So, what should you do before reaching out to a designer:

brand identity story neon sign


Take some time to think about your brand story. This is not so much the story of how your business came to be but more about what you do, why you do it and who you do it for. Getting specific about what you want to say and who you want to say it to will help the designer better understand what you need and how to communicate your message. This makes completion of the project more seamless and results in you getting a design you love.

why in pink letters


Be prepared to be asked why, a lot, by the designer. Especially in the early stages of the project when the design brief is being completed. A designer needs to know the why so that they can interpret your brand identity correctly.

man with magnifying glass


Do some research before choosing a designer. Look at their portfolio, get a feel for their approach and style of design. Meet with the ones that create the work you like the most and choose one based on both their skill level and how much you feel they align with your brand.

For more on visual identity read this article about the power of your brand colours

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