digital marketing Archives - 2020curates.com

While it might seem impossible, given the strong focus put on social media in the current marketing and communications climate, you can sell art without social media. In fact, you should actively engage in the practice. Building a proactive strategy for marketing your art outside of the realms of social media is not just smart, […]

art business, career advice, creative careers, digital marketing, marketing, selling art, small business

Sheelah Moloney

How to Sell Art Without Social Media

Beating the cringe factor of social media content when you talk on social media. How many times have you heard, the key to social media is to show your face and talk to the camera? And how many times has the idea of that made you want to run screaming from the idea? Every time? […]

art world demystified, creative careers, digital marketing, marketing, selling art, small business, Uncategorized

Sheelah Moloney

How to talk to your social media audience

Your brand colours are a very important part of your business’ visual identity. Selecting them is a pivotal decision but using them correctly is just as crucial. Here’s how to make sure you are making the most of your brand palette. Let’s play a game, look at the list of colour pairings below and think […]

brand design, digital marketing, marketing, small business

Sheelah Moloney

Colour Correction

Top 3 Reasons to use email as a marketing tool When GDPR rules came in a number of year ago, email got a bit of a bad rap. Many users opted or were forcibly unsubscribed from mailing lists en masse and a short lived slump occurred. It’s safe to say that in the last couple […]

digital marketing, marketing, small business

Sheelah Moloney

All Hail Email

email marketing

If I was to tell you there was one thing you can do for your business that will convey its integrity, create connection with your ideal client and establish trust all in one, how quickly would you want to implement it?? ‘As fast as possible’, I hear you say 🙂 Your brand identity is the […]

brand design, digital marketing, marketing, small business

Sheelah Moloney

My So-Called Visual Identity

one pink egg in a box of blue ones

Every brand identity needs a colour palette. With so many colour combinations to choose from it can feel an overwhelming choice. Here’s 3 simple steps to get the colour choice process going… The bedrock of messaging with visual communications is colour. On sight every colour hue or shade elicits a response and immediate association. It’s […]

brand design, digital marketing

Sheelah Moloney

Rainbow Connections

Why you should use images in your online marketing The exponential rise in popularity of communicating online over the past year has afforded businesses a rare opportunity. No, it’s not the ability to make sales in your pjs, though that’s pretty great! It’s the ability to be in constant contact with existing and potential customers. […]

digital marketing, small business

Sheelah Moloney

Mind Games

We live in a visual rich society and we have homed the ability to read an image without even realising.

brand design, digital marketing, small business

Sheelah Moloney

In Focus