art world demystified Archives -

Three top tips for artists tackling applications for funding, awards and exhibitions It’s that time of year when there are lots of funding, exhibition and award opportunities open for applications. Knuckling down to start filling out the forms can feel daunting and it is easier not to do it but doing it is much better […]

art business, art world demystified, career advice, creative careers

Sheelah Moloney

Apply Yourself

It’s the question that comes up the most often in conversation about art sales, ‘why do galleries take so much commission?’ It is a bone of contention that can stifle a fruitful relationship between artist and gallery before it’s even explored, let alone begun. So, let’s talk about commission and get the matter straight, once […]

art business, art world demystified, creative careers, selling art, Uncategorized

Sheelah Moloney

Why do galleries take so much commission?

girl with money

Having a successful art business is the aim of all artists selling their work. Success is a subjective word though. It’s definition is determined by the goals you’ve set and your overall objectives. That’s why taking a measurement is an important part of running your art business. Here’s why… Benefit of Hindsight Only by taking […]

art business, art world demystified, career advice, professional development, selling art

Sheelah Moloney

Measuring Success

measuring tools

Art sales are hard. If sales aren’t rolling in and you’re doing all you can to generate them, don’t be too hard on yourself. There are a lot of factors involved in closing an art sale. It’s possible that you could make some changes to your approach though. Here are three things that may be […]

art business, art world demystified, career advice, creative careers, professional development, selling art

Sheelah Moloney

Why Your Art Isn’t Selling

selling art

Beating the cringe factor of social media content when you talk on social media. How many times have you heard, the key to social media is to show your face and talk to the camera? And how many times has the idea of that made you want to run screaming from the idea? Every time? […]

art world demystified, creative careers, digital marketing, marketing, selling art, small business, Uncategorized

Sheelah Moloney

How to talk to your social media audience

Photography is often viewed as ‘real art’s’ little sister. Spectacular enough to be considered beautiful, unique enough to be admired and precious enough to be cared for but rarely revered like a true art form outside of a small art world circle. Perhaps it is because it comes from a variety of sources and plays […]

art, art history, art world demystified

Sheelah Moloney

Say Cheese

Why a visit to an art gallery makes the perfect date! My job gives me the opportunity to meet so many interesting people on a daily basis. Watching people interact with art and talking to them about it is fascinating and I never have the same conversation twice. I’m always particularly excited when I work […]

art, art world demystified, buying art, valentine's

Sheelah Moloney

The Art Of The Gaze

Art has long played a part in love stories and sagas. It’s role in the declaration of feelings has been poignant through centuries of romances. Luckily for us the pieces created as a result of these sometimes epic and sometimes illicit relationships leaves us with tales to get lost in.

art, art history, art world demystified, artists, valentine's

Sheelah Moloney

Sweet Nothings

3 ways to use art for self care. As the new year has begun and life is back to hectic normality, for many of us taking, even just a little, time for ourselves to rest our minds will be high on the resolution agenda. Of all the promises to make to yourself this is one of the easiest to keep, especially if you use art to help you.

art, art world demystified, health

Sheelah Moloney


Goal setting tips for creatives Artists are some of the most amazing people. I am ever in awe of how someone can take an idea from their mind and translate it into an artwork. Creative endeavours demand such a lot of the individual and often that means that there is little space to explore how […]

art, art world demystified, artists, creative careers, selling art

Sheelah Moloney

Going For Goals