Having a successful art business is the aim of all artists selling their work. Success is a subjective word though. It’s definition is determined by the goals you’ve set and your overall objectives. That’s why taking a measurement is an important part of running your art business. Here’s why… Benefit of Hindsight Only by taking […]

art business, art world demystified, career advice, professional development, selling art

Sheelah Moloney

Measuring Success

measuring tools

Art sales are hard. If sales aren’t rolling in and you’re doing all you can to generate them, don’t be too hard on yourself. There are a lot of factors involved in closing an art sale. It’s possible that you could make some changes to your approach though. Here are three things that may be […]

art business, art world demystified, career advice, creative careers, professional development, selling art

Sheelah Moloney

Why Your Art Isn’t Selling

selling art

Beating the cringe factor of social media content when you talk on social media. How many times have you heard, the key to social media is to show your face and talk to the camera? And how many times has the idea of that made you want to run screaming from the idea? Every time? […]

art world demystified, creative careers, digital marketing, marketing, selling art, small business, Uncategorized

Sheelah Moloney

How to talk to your social media audience

Your brand colours are a very important part of your business’ visual identity. Selecting them is a pivotal decision but using them correctly is just as crucial. Here’s how to make sure you are making the most of your brand palette. Let’s play a game, look at the list of colour pairings below and think […]

brand design, digital marketing, marketing, small business

Sheelah Moloney

Colour Correction

The best foundation for building a business are good habits. Having these in place make the day to day running of the business easy and trouble free. Your art business is no exception and there are three very important habits to start as soon as possible. Here are the three best habits for selling art… […]

art business, creative careers, marketing, selling art

Sheelah Moloney

3 Best Habits For Selling Art

artist palette

Top 3 Reasons to use email as a marketing tool When GDPR rules came in a number of year ago, email got a bit of a bad rap. Many users opted or were forcibly unsubscribed from mailing lists en masse and a short lived slump occurred. It’s safe to say that in the last couple […]

digital marketing, marketing, small business

Sheelah Moloney

All Hail Email

email marketing

If I was to tell you there was one thing you can do for your business that will convey its integrity, create connection with your ideal client and establish trust all in one, how quickly would you want to implement it?? ‘As fast as possible’, I hear you say 🙂 Your brand identity is the […]

brand design, digital marketing, marketing, small business

Sheelah Moloney

My So-Called Visual Identity

one pink egg in a box of blue ones

How to know when it’s time to redesign your branding I recently presented at a marketing bootcamp in association with Network Ireland Cork branch. The topic of the session was brand design and development of branding. During the session one of the participants raised and interesting question: ‘ I feel my business has developed since […]

brand design, marketing

Sheelah Moloney

Brand Redesign?

idea bulbs

Every brand identity needs a colour palette. With so many colour combinations to choose from it can feel an overwhelming choice. Here’s 3 simple steps to get the colour choice process going… The bedrock of messaging with visual communications is colour. On sight every colour hue or shade elicits a response and immediate association. It’s […]

brand design, digital marketing

Sheelah Moloney

Rainbow Connections

Why you should use images in your online marketing The exponential rise in popularity of communicating online over the past year has afforded businesses a rare opportunity. No, it’s not the ability to make sales in your pjs, though that’s pretty great! It’s the ability to be in constant contact with existing and potential customers. […]

digital marketing, small business

Sheelah Moloney

Mind Games