What the discount trend tells us about art sales Whoa!! Black ‘Friday’ has grown legs and now stalks its way through November like a rabid beast slathering its reduced price pressure drool over everything it touches. Once just fodder for an ‘And Finally’ news story where our neighbours across the ocean were fighting each other […]

DIY website design tips for artists Your website is a powerful tool in a strong element of the art market. Irrespective of whether your practice is focused on art buyers or exhibition curators, having a website gives you the opportunity to be discovered by your ideal audience and you have complete control over how your […]

How to apply big business tactics to your small business As an artist selling your work, you are a small business owner and entrepreneur as well as an artist. So you’ve tripled down on the uncertainty of any given year. But wait, don’t stop reading… stick with me. The good news is that the management […]

5 Ways to Manage Seasonal Stress in Your Creative Business The festive season is fast approaching. Art fairs, Christmas markets and gift buying are all on the horizon. It can be a time full of seasonal buzz but also a period of high stress. Particularly when it comes to running an art business while simultaneously […]

While it might seem impossible, given the strong focus put on social media in the current marketing and communications climate, you can sell art without social media. In fact, you should actively engage in the practice. Building a proactive strategy for marketing your art outside of the realms of social media is not just smart, […]

Beating the cringe factor of social media content when you talk on social media. How many times have you heard, the key to social media is to show your face and talk to the camera? And how many times has the idea of that made you want to run screaming from the idea? Every time? […]

Your brand colours are a very important part of your business’ visual identity. Selecting them is a pivotal decision but using them correctly is just as crucial. Here’s how to make sure you are making the most of your brand palette. Let’s play a game, look at the list of colour pairings below and think […]

Top 3 Reasons to use email as a marketing tool When GDPR rules came in a number of year ago, email got a bit of a bad rap. Many users opted or were forcibly unsubscribed from mailing lists en masse and a short lived slump occurred. It’s safe to say that in the last couple […]

If I was to tell you there was one thing you can do for your business that will convey its integrity, create connection with your ideal client and establish trust all in one, how quickly would you want to implement it?? ‘As fast as possible’, I hear you say 🙂 Your brand identity is the […]

Why you should use images in your online marketing The exponential rise in popularity of communicating online over the past year has afforded businesses a rare opportunity. No, it’s not the ability to make sales in your pjs, though that’s pretty great! It’s the ability to be in constant contact with existing and potential customers. […]