If I was to tell you there was one thing you can do for your business that will convey its integrity, create connection with your ideal client and establish trust all in one, how quickly would you want to implement it?? ‘As fast as possible’, I hear you say 🙂 Your brand identity is the […]
How to know when it’s time to redesign your branding I recently presented at a marketing bootcamp in association with Network Ireland Cork branch. The topic of the session was brand design and development. During the session one of the participants raised and interesting question: ‘ I feel my business has developed since I had […]
Every brand identity needs a colour palette. With so many colour combinations to choose from it can feel an overwhelming choice. Here’s 3 simple steps to get the colour choice process going… The bedrock of messaging with visual communications is colour. On sight every colour hue or shade elicits a response and immediate association. It’s […]
Why you should use images in your online marketing The exponential rise in popularity of communicating online over the past year has afforded businesses a rare opportunity. No, it’s not the ability to make sales in your pjs, though that’s pretty great! It’s the ability to be in constant contact with existing and potential customers. […]
Photography is often viewed as ‘real art’s’ little sister. Spectacular enough to be considered beautiful, unique enough to be admired and precious enough to be cared for but rarely revered like a true art form outside of a small art world circle. Perhaps it is because it comes from a variety of sources and plays […]
Why a visit to an art gallery makes the perfect date! My job gives me the opportunity to meet so many interesting people on a daily basis. Watching people interact with art and talking to them about it is fascinating and I never have the same conversation twice. I’m always particularly excited when I work […]
Art has long played a part in love stories and sagas. It’s role in the declaration of feelings has been poignant through centuries of romances. Luckily for us the pieces created as a result of these sometimes epic and sometimes illicit relationships leaves us with tales to get lost in.